Step 1: Market Research
Analyze your audience Identify core problems ICP faces Research competitors & gaps in design/creative coaching space Example
Step 2: Offer Creation
Craft offer deliverables and define pricing DWY offer includes: live coaching, community, accountability, course modules… Offer Example
Step 3: Funnel
Script VSL & post-booking VSL Build high-converting funnel (landing page, VSL, checkout / qualification + call) Write funnel copy Funnel Example Landing Page: https://training.devlaunch.us/ Thank You Page: https://training.devlaunch.us/thanks
Step 4: Automations & Backend
Email/SMS nurture sequences Example 1 Example 2 Welcome sequence template Application & qualification process CRM setup Team workspace Payment processor Offer setup & community hosting Sales tracking systems setup (Looker Studio)
Step 5: Sales Process
Closer & setter SOPs Scripts, frameworks & training Hire and train setters + closers Implement KPI tracking
Step 6: Content Strategy
Launch strategy & pre-launch content calendar Organic content assistance to attract qualified leads Scripted Instagram story sequences
Step 7: Paid Ads (Full Strategy)
The goal of ads is simple: generate consistent, qualified leads at a predictable cost. Ads don’t replace organic, they amplify it - turning social media trust into booked calls and revenue at scale. Creative-First Approach Ads are the new targeting. We don’t win by toggling settings; we win by producing fresh, high-performing creatives weekly. Batch system: 5–6 ad “bodies” (core storylines) × 3–5 hooks each → ~20–30 ads per batch. Hook testing is priority: 80% of CPL swings are driven by the first 3–5 seconds. Awareness Laddering Ads mapped to customer awareness stages:• Problem-Aware (“Why your channel isn’t growing”)• Solution-Aware (“DWY YouTube can fix this”)• Product-Aware (“Charlie’s DWY YouTube Program”) As cold traffic fatigues, ads move one rung up in sophistication to keep conversion costs low. Targeting Structure Broad first (U.S., Canada, Australia, U.K.) to maximize scale. Layered tests: Interest targeting (YouTube creators, online business, side hustles) vs. broad. Duplicated campaigns for different geos to find cost-per-lead sweet spots. Campaign Types Top of Funnel: Test batches, cold audiences, budget 60–70%. Goal = VSL opt-ins. Retargeting: 30–40% budget, split into:• Website visitors (Action: “Book your call now”)• Video viewers (Founder Story + Social Proof)• Social engagers (Short wins, testimonials) Advantage+ placements to let creative dictate distribution. Funnel Integration Ads drive to a Framer-built VSL funnel (short, high-converting pages). VSL warms leads → Calendly call booking → closer team. All UTMs tracked into Looker Studio for CPL, CAC, ROAS dashboards. Scaling Playbook Horizontal > vertical scaling. Duplicate winning campaigns, add new hooks, geos, and retargeting segments before cranking budgets. Budget increases capped at +20–30% per 48 hours. No blitz scaling — protect ROAS by always pairing new spend with new creative inventory. Retargeting Ecosystem Social proof clips (client wins, earnings proof). Founder Story (Charlie’s journey + credibility). Action ads (simple call-to-action images/videos). Rotate weekly to avoid fatigue, frequency target 2–4x per 7 days. Daily/Weekly Ops 3 quick daily check-ins (AM, midday, PM). Ignore vanity metrics — optimize only for profitability. Weekly: kill losers, promote winners, ship 2–3 new hooks. Monthly: launch a new batch (6 bodies, 20–30 hooks).
Step 8: Scale & Optimize
Scale ads Add upsells/downsells offers Refine processes & add systems Continue managing sales team and improving sales process Run events & webinars
